Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited and is domiciled in London, England, with their operational headquarters located in Celebration, Florida.
Disney Cruise Line currently operates four ships: Disney Magic, Disney Wonder, Disney Dream, and Disney Fantasy. Two as-yet-unnamed ships will join the fleet in 2021 and 2023. Disney Cruise Line also owns Castaway Cay, a private island in the Bahamas designed as an exclusive port of call for Disney’s ships. Disney Cruise Line operates the Disney Cruise Line Terminal in Port Canaveral, Florida.
In 2015, Disney Cruise Lines had 2.8% share of the worldwide cruise market by passenger and 2.4% by revenue. While in 2011, the company held a 1.95 market share.
The line pioneered the rotational dining concept, in which guest would rotate with their wait staff through three different main dining rooms.